An Introduction To Bum Marketing

Bum Marketing is basically a system of marketing so easy that a bum grabbed off the street can do it and succeed (I did not come up with this concept so don't point your fingers at me. The goal of Bum Marketing is to create a ton of buzz through a series of articles, back links and anything else that you get your hands on without spending a cent. There are a number of ways this can be achieved which I will illustrate through out this article.

Long Keywords - Keywords are essential to your business and the use of them properly will make all of the difference in the world in terms of the search engines. The problem with keywords is that your basic ones have been used to death to the point that not only very expensive there is also way too much competition for Bum Marketing to be truly effective. So what we want are known as long tail keywords. An example would be Tinnitus as a core keyword which there is a ton of traffic but "Stop Your Ears From Ringing" is a great alternative which has a ton less competition and it is much easier to quickly rank in the search engines. A great real example is I started my Tinnitus campaign last Thursday or Friday and now if you search for "Stop Your Ears From Ringing" is all over the place on the first few pages.

Squidoo - I love Squidoo and they make it very simple to create a very effective webpage in under half an hour. Through the Squidoo lens you are able to (A) Have an immediate site that Google notices quickly (B) Plenty of room to use your long keywords (C) Promote what ever affiliate that you want (D) Have a top end domain that will be accepted by pretty much all article directories (most article directories are not happy when you try to link directly to an affiliate page. My Squidoo page showed up on the second page of Google for the long keywords in the first 48 hours currently it is 13 out of 62,500 which is not too shabby.

Articles - Articles are the fuel that is going to run your Bum Marketing engine and if it does not have enough fuel you are going to crash hard. The difficult part is not really writing the articles but trying to come up with enough topics about the same category without repeating the same thing over and over again. The number of articles that you should write regarding the one topic that you are trying to promote does not have a number for the more you have the better that your campaign is going to do. The Four Day Money Making Blueprint people talk about dozens of articles for each topic and trust me they know what they are doing. There is a certain way in which you need to write an article or else the top end article directories are not going to accept your submission.

In the end Bum Marketing is a very effective tool if it is used properly and it makes it possible to get a good campaign going without breaking the piggy bank. The Four Day Money Making Blueprint goes step by step through the entire process with hours upon hours of video that I found extremely helpful and still use to this day. With the price tag being under thirty bucks it is an investment that will save you countless hours of trying to figure out the right way and immediately put you onto the field in terms of Bum Marketing.

For more information check out and Introduction To Bum Marketing and Four Day Money Making Blueprint